Chris Anderson, Wired’s founding father and ‘The Long Tail’’s writer (next to ‘The Tipping Point’ you remember?) is losing audience, looking for Fans… What do you think?
1,000 True Fans The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches. But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales.
Kevin Kelly -- The Technium
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Chris Anderson